1. Inspiration
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1. Inspiration

I was living in London in my mid-20s when I read “Conversations with God”, a book by Neil Donald Walsh, that changed my life. Some statements especially inspired me: “If you want to know what’s true for you about something, look at how you’re feeling about it.”

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2. New York
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2. New York

It is 2011. I have just moved to New York, the city of my dreams. I used to imagine that my life would truly begin here. I have a real estate company in London. I am planning to open its branch in New York to continue in this direction.

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6. Be You
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6. Be You

How could I hope to create this bag? Calling myself a designer stirred up my greatest fears. Only by removing the labels about myself and the industry could I consider making my handbag. This way I felt the freedom to be who I am and not compare my path with anyone else.

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8. Where do I begin?
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8. Where do I begin?

Italy is known as the home of the finest craftsmanship. So it took me a couple of seconds to book a one-way ticket to Milan. Where to begin? The internet. I wrote an ad “I am looking for the highest quality craftsmen in Italy” and posted it on different websites.

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11. Godsent
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11. Godsent

Florence. My meeting is in a couple of days. While waiting, I start to experience a wave of doubts. In my rational mind, I realise how crazy this adventure is but then I remember how I promised myself to not believe in outer appearances and not to trust my rational mind.

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12. Serendipity
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12. Serendipity

I have found Geppetto, so presumably I have located my factory. Now I need a design for my bag — this is all Geppetto is interested in - but where should I obtain such a design? In fact, how do people design things in general, what is the process?

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14. Birth
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14. Birth

So now in a hotel room. My meeting with Geppetto is tomorrow, he is expecting the design and I still have no idea how to come up with one. In the meantime, I am gazing at the briefcase that is under the bed next to mine. Suddenly it hits me — the briefcase is different because it has a sloped line!

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15. Drawing
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15. Drawing

Now I have to express this idea visually…but I cannot draw. I went to buy plasticine, paper, scissors - so I can experiment with proportions of the future bag and play with the materials like I did in kindergarten.

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20. Town of treasures
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20. Town of treasures

Angelo lived in a small town in the north of Italy, Varese. This town is a historical centre of production of unique handicrafts — suitcases, travel bags, briefcases, and hatboxes. It was incredible that such a city existed! This place seemed to be ideal for what I wanted. I discovered the treasure of Italy!

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