Angela Signorelli — Turning fabric into a three-dimensional beauty object

Angela Signorelli is a creator of haute couture flowers. Every flower is an object of art. Using rare techniques, Angela makes pieces for the most beautiful brands such as Schiaparelli, Valentino, etc.

OUR DIALOGUE

This is Italian version of our conversation. English version will be later.

THE LITTLE THINGS

—Where all your understanding of beauty came from?

As a child, I was fascinated with my mom's aesthetics - how she prepared the table, how she looked after the house, how she chose fabrics for her dresses. Despite poverty in our family, beauty was a value. For example, at the first opportunity, we bought a silver tea-set on our saved money. Seek for beauty in everything in life — is my principle.

HEART

Angela was always surrounded by beautiful things and made things with her hands, but only in this business, she found her heart.

DEFINING MOMENT

One random meeting with a master who has taught her this craft has changed Angela's life.

CREATING THE DREAM

— What we lack in life, we make up for with our craft. Dreaming of a garden, Angela creates her own unique garden in the workshop.

BEAUTY 

—What is beauty?

—Beauty is something that causes emotion and leaves a mark, and also that it is a very very very individual thing.

MAGICAL WORLD

When Angela found her job, the first feelings, she describes as seeing a magical world.

BIRTH

—What is your favorite part in the process?

—The process itself. I am interested in all phases of creation - when you examine every element and still do not know what can come of it, and then suddenly everything comes together. I am interested in observing the birth of something made of fabric. The process is more important than the result.

UNIQUE

I do not copy nature, but I am inspired by it and create something of my own. I don’t have to compete with nature, I want my flowers to be unique, created by human.

NO COMPROMISES

Focused on the highest level of quality, Angela refuses serial orders even for well-known brands. She accepts only few orders in a time frame she is comfortable with in order to create a level of a product that is “from her hands”.

PERFECTION

—What if the client does not understand her perfectionism?

I still would make the product I consider the highest, even if the client does not see the difference.

CREATIVITY

Hand creativity, as Angela says, is a result of a tremendous thought process. For example children, when they create something with their hands, there is a lot of intellectual work that takes place.

LOVE

Mastery and love are inseparable things. To take care of what is born, to cultivate it is love.

ATELIER

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Tarcisio Montorfano — When you love your work all answers come naturally